Challenge: Leverage Google’s partnership with McLaren at the U.S. Grand Prix in Austin to create a high-impact fan experience that puts Google Gemini’s Nano Banana in the spotlight, showing F1 fans how fast, fun, and intuitive AI-powered creativity can be.

Solution: We brought AI creativity trackside with The Gemini Zone – an immersive garage-meets-digital-gallery activation engineered to stop fans mid-stride and showcase the speed and simplicity of Gemini’s Nano Banana. Fans could step into the “driver’s seat” and take creativity for a spin through a series of interactive AI-powered experiences designed to feel as fast, intuitive, and high-performance as race day itself.

Brand ambassadors served as pit crew, guiding fans through the experience while helping them fine-tune prompts to unlock Gemini’s creative power. Guests could select from a lineup of playful props and used custom prompts to transform still images into dynamic videos, revving their imagination in seconds. Nearby, a sleek photo station invited fans to pose against a clean white backdrop to generate custom AI headshots.

The result: a high-performance circuit for fans to test-drive Gemini’s creative engine – proving that with Nano Banana, generating bold visuals is as effortless as hitting the accelerator.