Challenge: Leverage Google’s partnership with McLaren at the U.S. Grand Prix in Austin to create a high-impact fan experience that puts Google Gemini’s Nano Banana in the spotlight, showing F1 fans how fast, fun, and intuitive AI-powered creativity can be.

Solution: We brought AI creativity trackside with The Gemini Zone – an immersive garage-meets-digital-gallery activation engineered to stop fans mid-stride and showcase the speed and simplicity of Gemini’s Nano Banana.

Fans selected from a lineup of playful props and used custom prompts to transform still images into dynamic videos, revving their imagination in seconds. A sleek photo station invited guests to pose against a clean white backdrop to generate custom AI headshots, while brand ambassadors served as pit crew guiding fans through the experience and helping them fine-tune prompts to unlock Gemini’s creative power.

The result: a high-performance circuit for fans to test-drive Gemini’s creative engine – proving that with Nano Banana, generating bold visuals is as effortless as hitting the accelerator.