Challenge: Hilton sought to leverage its partnership with the GRAMMY Awards® to deliver unparalleled, money-can’t-buy experiences for top-tier guests, including Hilton Honors winners, executives, and partners – amid the uncertainty of California wildfires threatening the event.

Solution: We designed a luxury hospitality program that orchestrated flawlessly under pressure. Hosting 146 VIP guests at The Waldorf Astoria Beverly Hills, we curated 12 bespoke guest tracks, providing personalized accommodations, a private Hospitality Lounge, round-the-clock concierge service, and exclusive experiences. When poor air quality forced a last-minute move of the GRAMMYs Day Brunch indoors, we pivoted seamlessly to ensure comfort and safety without sacrificing luxury. Guests also enjoyed coveted access to the Clive Davis Gala, elevated dining and premium gifting – delivering unforgettable, loyalty-driving moments that truly hit all the right notes.