I don’t just tell stories – I craft worlds people want to be part of. Where culture drives every idea, audience behavior shapes every experience, and fandom isn’t just an outcome, it’s the north star.

I’m a Culture-Obsessed Creative Director and Fan-First Storyteller, building immersive brand experiences that turn passive engagement into full blown fandom. From experiential activations to digital/social extensions and strategic partnerships, I connect brands with people in ways that matter, inspire, and stick.

Oh, and when I’m not inside working you can usually find me outdoors, hiking a mountain somewhere.