Challenge: Drive trust and favorability for Wells Fargo Team Affinity Debit Cards among college fans by leveraging official university partnerships.

Insight: No one embodies school pride more authentically than the mascot.

Solution: We teamed up with six university mascots and let them lead the charge – celebrating traditions, rituals, and rivalries the way only a true fan can. Custom 6s, 15s, and 30s social videos ran across each school’s channels, rallying students and alumni to “pay like a true” fan, turning everyday transactions into visible team pride.