Challenge: Leverage Coors Light’s partnership with Patrick Mahomes to establish a premium, culturally relevant presence at his Foundation’s marquee charity weekend, while bringing “Choose Chill” to life in an authentic and unforgettable way.

Solution: The Las Vegas Golf Classic was a high-energy, star-studded charity weekend hosted by Patrick Mahomes in support of the 15 and the Mahomies Foundation’s mission to uplift children and underserved communities. For three packed days, Las Vegas became the ultimate playground for good – bringing together celebrity-stacked golf teams, a glamorous Gala, a high-stakes live auction, and nonstop action across the Practice Round, Tournament, and Awards Ceremony.

We brought the chill to the course, literally, by inviting guests to “Choose Chill” at every turn. From premium Chill Stations and buzzworthy on-course golf challenges to a luxe Chill Lounge experience and a limited-edition golf capsule collection (which sold out entirely!), we helped elevate the weekend into something unforgettable.